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Ben Acheson: Online Marketing | SEO & SEM
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Ben Acheson: Digital/Online Marketing and website management specialist (SEO, SEM, PPC, HTML, CMS, Data and content management). Ben is a people person who can 'make it happen'. With excellent communication skills and a natural aptitude for solving problems, Ben has the charisma to lead and inspire success. A business scholar, Ben enjoys many areas of business - especially leadership and management, project management, technology and of course e-commerce and marketing (both digital and traditional). Ben has a profound knowledge of e-commerce, the internet, search engines and online marketing techniques, e.g. SEO/SEM and PPC (Search Engine Optimisation/Marketing and Pay per Click). Ben knows exactly how to increase traffic, drive clicks and improve conversions with results-focussed optimisation strategies and intelligent usability and content. No other online marketing specialist has the people and communication skills to match their technical skills.
Ben's Blog(Feel free to contact me with any query but I only read/respond to personal messages outside business hours)
I have spent many years writing quality online and offline sales and marketing literature, as well as managing e-commerce strategy, SEO and SEM/PPC campaigns. My role is always about people and solutions - understanding people and communication is what makes technology succeed.
I am currently reading business, leadership and management to complement and expand upon my experience. (I am studying to qualify for a BA (Hons) degree in business studies, with plans for a CIM qualification followed by an MBA after graduation). I hold a Certificate in Management from the Institute of Leadership and Management and an NVQ Level III in Management from Education Development International.
During my time as head of online marketing and ICT I participated in Silicon.com's CIO jury, commenting on a wide range of topics surrounding technology, business and management. Below is an article I wrote on managing change:
Managing change
http://management.silicon.com/itdirector/0,39024673,39432467,00.htm
Ben Acheson: digital marketing books
I passionately believe in protecting our environment and I support the development of
safe, clean nuclear power - similar to the way the sun works, but using superlasers to burn the hydrogen fuel
tidal power - which can produce a constant supply of electricity
Biofuels - which enable transport and power generation through renewable resources
Ben Acheson: Harvard Business Review Answers
Ben Acheson: practical ecommerce
Ben Acheson: management today profile
Cancer Research - Every two minutes someone else is diagnosed with cancer in the UK. More than 1 in three of us will develop cancer at some time. more info...
Save the children - millions of children are still denied proper healthcare, food, education and protectionGreat Ormond Street (children's) Hospital - Great Ormond Street Hospital treats many thousands of patients each year - children who are suffering from the rarest, most complex and often life-threatening conditions
The meditations of Marcus Aurelius
The Open University Business School